PUSH NOTIFICATIONS

The Most Efficient Form of Direct Messaging

HOW EFFECTIVE IS YOUR MESSAGING?

INDUSTRY OPEN RATES

22-35% EMAIL

40-60% PUSH NOTES

18% SOCIAL

Push notifications are opened faster and are more immediate than emails or social media DMs. Push notifications are more effective at driving immediate attention & fast responses, while email and social messaging are better for deeper engagement and higher CTR.

What Are Push Notifications?

If you download and use mobile apps, you’ve definitely seen these messages. Push notifications are instant alerts that show up in real time on a user’s mobile device to communicate a small message. You know those pop-ups that show a red number next to your mobile apps? Yup, those are push notifications! These notifications are being used by a large variety of businesses to improve customer communication with great success.

According to global-marketing company Responsys, surveyed 1,200 adults and discovered that six out of 10 adults have downloaded apps from their preferred brands. Of those, seven in 10 have enabled push notifications for those apps. When a younger set of people were surveyed, those percentages grew.

PUSH THE DIFFERENCE!

  • Segmented

    Send Messages Direct to Segmented App Users: Direct to Individuals or Tagged Groups Such as VIP Segments

  • GPS Enabled

    Target Geographical Areas & Get Your Message to Users In Desired Locations

  • GEO-Fencing

    Create "Message Zones" When Users Enter The Area An Automatic Message Can Be Received

  • Subscription-Based

    Users Choose Type of Messages They Receive

  • On Time Delivery

    Send Right Away or Schedule Them in Advance

Push Notification Use Cases

🛍️ Retail & E-Commerce

  • “Flash Sale Alert: 50% off sitewide for the next 2 hours! Tap to shop now.”

  • Notify loyal customers of exclusive early access to new product drops or limited-time offers.

  • Send a personalized discount based on abandoned carts or browsing history.

👩‍💼 Corporate / Internal Communications

  • Instantly broadcast critical updates or emergency alerts to all employees or targeted office locations.

  • Push out meeting reminders or last-minute location changes for scheduled team events.

  • Send policy or compliance notifications requiring acknowledgment.

🎟️ Events & Conferences

  • Remind attendees of upcoming registration deadlines or early-bird pricing.

  • Push “Session Starting Now” alerts to guide attendees through the conference schedule.

  • Notify of last-minute speaker or venue changes in real time.

🛒 Holiday Campaigns & Promotions

  • Send countdown alerts leading up to Black Friday or Cyber Monday sales.

  • Notify app users of limited-time holiday bundles or free shipping offers.

  • Push “doorbuster deal just unlocked” notifications to create urgency.

🚚 Logistics & Field Services

  • Provide real-time driver tracking and ETA updates directly to customers.

  • Notify customers when a technician or service rep is en route with their appointment details.

  • Send follow-up “Rate Your Service” requests after job completion.

🏋️ Fitness & Wellness Centers

  • Alert members about last-minute class openings or cancellations.

  • Send weather-related closure notices or schedule adjustments for outdoor classes.

  • Push personalized workout reminders or wellness tips to keep members engaged.

Stats Tell The Tale

In-app notifications are being used a great deal, with 68% having enabled notifications for their apps, and 76% of the younger age range (18-34) having done so. The survey showed that 70% of consumers surveyed said that in-app push notifications were valuable to them, 43% of consumers said they were more likely to use a mobile app when push notifications were available.

The statistics don’t lie. Push notifications are a huge part of apps and mobile marketing now, and businesses should take note. This means huge return on investment for small businesses!

According to the survey, users enabled push notifications for the following reasons:

  • 44% to keep track of orders

  • 38% to review and manage accounts

  • 36% to access brands on the go

  • 34% to receive notifications in real time about sales and availability

  • 31% to look up inventory

  • 29% to stay up to date with products and services

  • 28% to receive location based notifications

  • 25% to better their website experience